2022.8.9
Implementing Genuinely Sustainable Packaging In A Small Brand
Sustainable packaging is becoming a higher priority for both brands and consumers - more now than ever before.
McDonald’s announced its packaging will be 100% renewable and recycled by 2025. Millennials are pushing brands to be more socially and environmentally responsible. British marketplaces are being built around eliminating single-use plastics. It’s clear that the term ‘eco-friendly packaging’ is clearly more than a buzzword. In fact, implementing eco packaging in your brand’s operations is no longer an option – it’s a necessity.
What is sustainable packaging?
It’s simple to say that eco packaging is entirely about the environment. It also should take into consideration economic and social factors.
For example, plant-based packaging may seem like a viable option. But quite often that means clearing endangered rainforests to grow crops.
Eco packaging needs to consider the economic factor. It needs to be priced competitively over traditional oil-based/single-use packaging options.
So yes, the definitions can get a bit messy at times!
A fancy label that says ‘eco-friendly’ doesn’t mean that it’s sustainable. Similarly, labelling something as sustainable doesn’t mean that it’s ethical.
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